REAL RESULTS FOR REAL BUSINESS OWNERS
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Whether you’re overwhelmed, underpaid, or unsure of your next step, our proven strategies help you build scalable, profitable businesses.
Discover the real-world (and real-possible) results we’ve achieved with our clients.
MSP Struggling to Scale Profitably
The Situation
TechEdge IT Solutions is a growing MSP generating $1.2M in annual revenue. However, their profit margins are razor-thin at only 5%. The owner, Alex, works 70+ hours a week, juggling operational tasks, client firefighting, and team management. Despite strong technical skills, Alex feels overwhelmed, unsure how to scale the business without sacrificing quality or burning out.
The Challenges
Undervalued Services: TechEdge consistently underprices its offerings, focusing on retaining clients rather than charging for the full value delivered.
Inefficient Operations: A lack of automation and processes leads to wasted time and errors.
Weak Differentiation: Their marketing doesn’t articulate what sets them apart, making it hard to attract higher-paying clients.
The Solution
Working with Brett Ferguson at Peak Profits LLC, Alex implemented a tailored coaching program:
Market-Dominating Position (MDP): Refined TechEdge’s messaging to emphasize their cybersecurity expertise, which was highly valued but under-promoted.
Pricing Strategies: Increased prices by 15% for new clients and restructured service tiers to align with value provided.
Operational Overhaul: Introduced automation tools like an RMM platform, streamlined onboarding, and delegated routine tasks.
The Results
Working with Brett Ferguson at Peak Profits LLC, Alex implemented a tailored coaching program:
Increased profit margins from 5% to 15% within six months.
Reduced Alex’s workweek from 70+ to 50 hours by implementing systems and delegating effectively.
Attracted three new premium clients worth $150K annually by leveraging the MDP and new pricing.
Takeaway: By focusing on pricing, differentiation, and operations, TechEdge achieved sustainable growth and freed Alex to focus on strategy and leadership.
Small Business Unlocks Growth
Through Strategic Focus
The Situation
A small business owner had a thriving service-based company generating steady revenue, but profits had plateaued. Despite working long hours and wearing multiple hats, the owner struggled to pinpoint what was holding the business back from achieving its full potential.
The Challenges
No Clear Market Focus: The business served a wide range of customers without a defined niche, leading to scattered marketing efforts and diluted messaging.
Inefficient Pricing Structure: Services were underpriced relative to their value, resulting in slim profit margins.
Lack of Strategic Prioritization: The owner was overwhelmed by day-to-day operations and lacked time to plan or execute high-impact growth strategies.
The Solution
Through Peak Profits’ coaching, we focused on creating clarity and implementing strategies to unlock growth:
Market Alignment: Identified and prioritized high-value client segments, tailoring services and messaging to meet their specific needs.
Profit Maximization: Conducted a pricing analysis and restructured pricing to better reflect the value delivered, while introducing upsells and tiered offerings.
Operational Efficiency: Streamlined daily workflows and delegated non-essential tasks to free up the owner’s time for strategic planning.
The Results
Working with Brett Ferguson at Peak Profits LLC, Alex implemented a tailored coaching program:
Revenue Growth: Revenue increased by 22% within six months, fueled by higher-value clients and the introduction of premium service packages.
Profitability Boost: Net profit margins improved by 15%, thanks to the new pricing structure and cost-saving measures.
Owner Empowerment: The owner regained 10+ hours per week by delegating operational tasks, allowing them to focus on scaling the business.
Takeaway: Strategic focus is the foundation of sustainable growth. By aligning efforts with high-value opportunities, optimizing pricing, and reclaiming time for leadership, this small business unlocked its full potential.
What Happens Without Coaching?
The Situation
NextGen Staffing is a mid-sized staffing firm generating $850K annually. Owner Kim struggles to differentiate the company in a crowded market, where clients often demand lower prices. Kim decides to forgo coaching, confident she can figure things out alone.
The Challenges
Reactive Strategies: Kim focuses on short-term tactics like offering discounts, which erode profitability.
Missed Opportunities: Without a clear market-dominating position, NextGen fails to stand out, losing potential clients to competitors.
Burnout and Turnover: Kim’s hands-on management style leads to team burnout and high turnover.
The Outcomes
Stagnant Revenue: Despite hard work, revenue plateaus at $850K for three consecutive years.
Eroded Margins: Constant discounting reduces profit margins to unsustainable levels, putting pressure on cash flow.
Lost Confidence: Over time, Kim feels demoralized, unsure how to navigate the challenges or build a scalable business.
The Results
If Kim had engaged with Peak Profits LLC, she could have:
Developed an MDP to attract higher-value clients.
Implemented tiered pricing to protect margins while offering options.
Systemized operations to reduce burnout and improve team retention.
Takeaway: Without the right strategies, Kim’s business struggles to grow, leaving her overwhelmed and questioning the company’s long-term viability.
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