Why Most MSPs Are Leaving Money on the Table

Offer Clarity!

This week on LinkedIn, we tackled a major roadblock for growing MSPs: confusing, bloated service offerings that scare off good prospects and frustrate current clients.

Here’s a recap of what we unpacked:

✅ Monday: Most MSPs describe their services like a Cheesecake Factory menu—overwhelming and unclear. When your offer isn’t sharp, clients do one of two things: ➡️ Nothing ➡️ Or they leave

✅ Tuesday: A quick clarity test: 1) Write down your top 3 services 2) Show them to a non-technical friend 3) Ask: Would you buy this? If they hesitate, you’ve got a clarity problem.

✅ Wednesday: The 3-part Offer Formula: 1) Outcome 2) Ownership 3) Optionality. If your offer doesn’t answer these, it’s just noise.

✅ Thursday: I shared my 1-page Offer Clarity Worksheet—used by MSPs to restructure and simplify their services into something buyers actually want. DM me “Clarity” and I’ll send it over.

✅ Friday: Your offer isn’t “patching, monitoring, and support.” It’s peace of mind. Productivity. Protection. Sell the transformation—not the task list.

Why This Matters:

A strong offer is the foundation of your business. Without it, no marketing tactic, no sales script, and no referral strategy will save you.

👉 DM me “Clarity” and I’ll send over the worksheet. Next week, we’re diving into revenue leaks and underpricing (and it might sting a little…).