Client Churn & Retention

Client Churn Isn’t Loud—It’s Silent

This week we tackled a sneaky killer of growth: clients fading out without saying a word. It’s not always your service—it’s the silence.

✅ Monday: Clients don’t always fire you. Sometimes they just fade away. Silence is your warning sign.

✅ Tuesday: The best retention play? Show up before they need you. Schedule check-ins. Celebrate wins. Be visible.

✅ Wednesday: A happy client today doesn’t guarantee loyalty tomorrow. Retention requires consistent, visible value.

✅ Thursday: I shared a Client Lifecycle Map that helps MSPs reduce churn by mapping touchpoints. DM me “Churn” and I’ll send it over.

✅ Friday: If your client only hears from you when something breaks—you’re not a partner. You’re a repairman.

Why This Matters:

Losing clients is expensive. Retaining them isn’t about fixing more problems—it’s about reinforcing your value before they question it.

👉 Email me “Churn” at [email protected] and I’ll send you the lifecycle map.

Next week: how to stand out in a saturated market and position your MSP as the only choice.