Cybersecurity & Risk Positioning

Cyber Isn’t Just a Service—It’s Your Positioning

This week we reframed cybersecurity from scary buzzword to competitive advantage—and showed you how to sell it with clarity.

✅ Monday: Most SMBs think, “We’re too small to get hacked.” Until they do. If they don’t believe the risk, they won’t buy protection.

✅ Tuesday: Stop selling fear. Start selling protection. Use relatable stories, not doomsday headlines.

✅ Wednesday: Cybersecurity is your most undervalued upsell. It only becomes urgent when it’s too late.

✅ Thursday: I shared a Cyberstack Audit Template to help MSPs visualize client gaps. DM me “Secure” to get it.

✅ Friday: Clients don’t need to be scared—they need to be educated. When they understand the risk, they buy the solution.

Why This Matters:

Fear doesn’t build trust—education does. If you want clients to take action, show them where they stand and how you’ll protect them.

👉 Email “Secure” to [email protected] for the audit template.

Next week: how to reset and refocus for a strong Q3 with a Mid-Year Growth Reset.