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Define Your Market Dominating Position

Sales and Marketing| Growth Strategies
January 28, 2025•1 min read

In today’s crowded marketplace, blending in is a recipe for mediocrity. A clear Market-Dominating Position (MDP) makes you the go-to choice for your ideal customers.

  1. What Is an MDP?

    It’s a clear statement that highlights your unique value and why clients should choose you over competitors.

  2. Steps to Craft Your MDP:

    • Identify Strengths: What do you do better than anyone else?

    • Focus on Benefits: Highlight the results you deliver, like faster service or specialized expertise.

    • Make It Memorable: Keep it clear, concise, and impactful.

  3. Example:

    Instead of “We’re a tech company,” try “We provide 24/7 IT support with a 99.9% uptime guarantee.”

Your MDP is your key to standing out and thriving in a competitive market.

What makes you the best choice in your industry? Share your MDP below!

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I help small business owners find better balance and healthier lives by guiding them through clear strategies to maximize profits.

Brett Ferguson

I help small business owners find better balance and healthier lives by guiding them through clear strategies to maximize profits.

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