Unclear Differentiation in a Crowded Market

If You Aren’t Standing Out, You’re Missing Out

This week we focused on how to stop sounding like every other MSP out there—and become the obvious choice instead.

✅ Monday: “Reliable and proactive support” sounds great—until every MSP says the exact same thing. Generic is invisible.

✅ Tuesday: One client niched down to serve dental practices with HIPAA problems. New focus. New clients. Higher margins.

✅ Wednesday: Don’t scale noise. Sharpen your positioning: Who you help, what you solve, and why you’re the best at it.

✅ Thursday: I shared my Positioning Playbook—DM me “Position” to get the exact framework I use to help MSPs stand out.

✅ Friday: If you’re not standing out, you’re missing out. Differentiation is the new requirement—not a luxury.

Why This Matters:

Most MSPs blend in because they’re afraid to narrow down. But specificity builds credibility—and credibility converts.

👉 Email “Position” to me at [email protected] for the playbook.

Next week: how to talk cybersecurity without sounding like a fear-peddling vendor.