Clarify Your Value. Command Premium Prices. Become the Obvious Choice.”

The Obvious Choice Framework™ helps you clarify your value, raise your rates, and scale with less stress.

Built a Great Business That Still Feels Like a Grind?

You’re not alone. Most business owners feel stuck:

You’re working long hours.

Profit margins are razor-thin.

Growth feels chaotic instead of strategic.

Sales stall or fail.

And try as you might, you can't seem to stand out in this crowded market.

We can change that. We have to change that, because the cost of doing nothing will eventually

burn you and your business out.

Choose your package:

The Obvious Choice Framework™

The Positioning

Playbook™

The Irresistible Offer

Kit™

The Obvious Choice Framework™ Bundle

Apply the Obvious Choice Framework™ to

Stand Out and Scale Up

Craft Premium Offers

People Can’t Say No To

Position. Package. Price.

Win More Business.

Cut through the noise with positioning that makes your business the obvious choice—not just the best. This playbook walks you step-by-step through clarifying your differentiation, identifying your strategic edge, and standing out in any crowded market.

Stop selling time. Start selling outcomes. This kit helps you bundle, name, and price your services to command attention—and higher margins. Proven templates, examples, and a plug-and-play system make it easy to raise your value without raising your workload.

Combine the two most powerful systems for standing out and selling smarter. This bundle gives you the exact tools to position your business as the obvious choice and craft premium offers people can’t ignore—plus exclusive bonuses to help you implement faster.

Perfect for:

Consultants, agencies, and service pros tired of being “just another option.”

Perfect for:

Anyone selling high-trust, high-ticket services in competitive markets.

Perfect for:

Entrepreneurs, consultants, and service pros ready to upgrade their business strategy without dragging out the process.

What you get

  • Step-by-step Positioning Canvas to define your Obvious Choice Framework™

  • Competitor Gap Mapping exercise inside the guided workbook

  • Visual scoring system to audit your current positioning

  • Built-in prompts, examples, and formulas to sharpen your message

  • Messaging Framework to clarify your core pitch, homepage, and intro script

  • Editable workbook to clarify your niche, messaging, and pitch

  • Offer Stack Builder to turn your service into a product clients crave

  • Naming Guide to create authority and signal value from the first word

  • Pricing Calculator to confidently set your premium rate based on value, not guesswork

  • Offer Enhancer Checklist to increase conversions without increasing delivery

  • Sales Page & Proposal Prompts to pitch with clarity and close with confidence

  • Interactive Workbook with built-in worksheets, scoring tools, and real-world examples

  • Everything in 

    The Positioning Playbook™

  • Everything in 

    The Irresistible Offer Kit™

  • Bonus: Strategy Session Checklist

    To test, price, and pitch your new offer with confidence

  • Bonus: Launch-Ready Email Scripts

    To announce your positioning or new package

  • Bonus: Bundle-Only Discount – Save over 20%

  • Built to help you stand out, raise your rates, and close faster—without more overwhelm or outside help

Who This is For

  • Consultants, agencies, and expert service providers

  • Business owners with great skills but weak positioning

  • Teams tired of competing on price

  • Service pros trying to raise rates without scaring off leads

  • Anyone who wants to scale without sleaze

Trusted by consultants and service pros across industries who struggle to stand out

Built using the exact framework that helped ITS grow their profit by 128% in 12 months

Built by a strategist who’s helped dozens of service teams raise rates and reduce churn

Still Not Sure Which Path Is Right?