Work shouldn’t suck—especially if you own the business.

I help MSPs scale profitably, reclaim time, and prep for exit—without the burnout, chaos, or headcount.

Common MSP Scaling Roadblocks

Scaling an MSP isn’t just about growth—it’s about building systems that increase profit margins and reduce owner dependence. Without the right structure, most MSPs hit a ceiling fast.


If you’re still quoting tickets, putting out fires, or solving delivery gaps daily—this isn’t sustainable.
It’s not about working harder. It’s about rebuilding the system.

  • Owner still buried in ops & sales

  • Margins leak as you grow

  • No scale-ready systems = no exit readiness

  • Owner still buried in ops & sales

  • Margins leak as you grow

  • No scale-ready systems = no exit readiness

Let’s fix that — with a proven roadmap to increase profit, scale smart, and free your time.

Includes free Profit Accelerator Playbook (PDF) + MSP Sellability Snapshot Worksheet (PDF)

Limited spots — book now.

25+ years in tech. MSPs coached. Teams scaled. I don’t just give advice, I help you implement.

Still not sure if you’re ready to scale — or sell?

Take the 30-second Growth Readiness Quiz. You’ll know exactly where you stand — and what to fix first.

Less than a minute. No fluff. Actionable clarity — fast.

Trapped in a business that depends on you for everything?

That’s not leadership. That’s survival mode. Let’s build something better.

Why Most MSPs Struggle to Scale Profitably

Many MSP owners stay stuck in the weeds because their systems, pricing, and processes can’t support profitable growth.

That’s where smart MSP coaching makes the difference.

You’re doing well on paper…

But you’re still holding dispatch, quoting, ops, and client fires together.

You’re not running a business—you’re running yourself.

You’ve built a great team…

But nothing sticks.

Solutions, SOPs, tools—they all end up back on your plate.

Margins are shrinking.

Delivery is drowning you.

You’ve tried fixing it before…

You’ve bought the tools. Hired the consultants.

But the time and profit never came back.

You know it’s not sustainable.

You’re tired. Your team’s tired. Your family’s tired.

And part of you wonders: Is this just how it has to be?

The business isn't broken.

It's just missing the systems to run without you.

MSP profitability starts with clarity—about where your margins leak and where your delivery model stalls growth.

We’ll help you redesign the business so it runs without grinding you down.

Free Guide for MSP Owners Who Are Ready to Scale Smarter

Download the Free MSP Growth Guide

Whether you want to increase MSP profits, reclaim your time, or prep your business for a future sale,

this guide gives you practical next steps that drive real change.

Most MSP owners wait too long to fix what’s slowing them down.

This free guide breaks down 12 practical, no-fluff strategies to help you:

Book Cover

Most MSP owners wait too long to fix what’s slowing them down. This free guide breaks down 12 practical, no-fluff strategies to help you:

  • Increase profits without adding headcount

  • Free up your calendar without dropping the ball

  • Streamline ops without rebuilding your whole business

Get the MSP Growth Guide That Actually Helps You Grow

This isn’t theory. It’s a field-tested playbook built for busy, overworked owners like you.

You’ll also receive one short email each month with practical insights and real-world tips. No spam. No fluff.

Used by MSPs to uncover over $100K in hidden profit and reclaim 10+ hours a week.

Fix What’s Blocking MSP Profit and Growth

Let’s fix what’s stalling your growth before we build anything.


Before we layer on tools or marketing,

we help MSP owners build scale-ready systems that drive sustainable profit growth.

The right foundation makes all the difference.

Start With a Market-Dominating Position

We’ll help you become the obvious choice, not just “another MSP.” No fluff. No theory. Just a crystal-clear message that lands with the right buyers.

Dial in Offers That Actually Close

Before we build a funnel, we’ll build an offer that converts—with pricing, packaging, and positioning that attracts ideal clients and drives action.

You’re Not on Your Own

This isn’t a set-it-and-forget-it setup. You’ll get ongoing support, refinements, and results. I stay in your corner until the system works without you in the middle of everything.

No More Guesswork. No More Busywork.

We won’t just build what you think you need—we’ll uncover what’s actually blocking profit and momentum, and map the strategic fixes that matter.

Want to see how this fits into the full system?

Your Path to a Scalable, Profitable MSP

This isn’t just coaching. It’s a climb—with a map, milestones, and margin at the top.


My Growth System helps MSP owners rebuild delivery, plug profit leaks, and reclaim 10–20 hours per week—without hiring, overhauling the team, or burning out.


The Growth System is designed for MSP owners who want to break out of reactive mode and scale with confidence. From pricing to delivery to leadership, we rebuild your business for profitable growth.

Step 1

Basecamp

Stabilize the business and create breathing room.

We fix pricing leaks, clarify your offer, and clean up your calendar so you can finally step out of the daily grind without everything falling apart.

Key Wins:

  • Increased margin without adding headcount

  • Offer + pricing clarity

  • Calendar and delegation triage

From your P&L to your sales processes - your market positioning to your Lead strategy - we will evaluate all of the nooks and crannies to idenity money hiding in your business right now.

Step 2

Ridgeline

Build systems that let your business scale without you at the center of it all.

We install structure across sales, ops, delivery, and follow-up so growth isn’t tied to your availability or effort.

Key Wins:

  • Sales process and follow-up flows

  • SOPs and delivery handoffs

  • CRM + lead source alignment

From your P&L to your sales processes - your market positioning to your Lead strategy - we will evaluate all of the nooks and crannies to idenity money hiding in your business right now.

Step 3

Summit

Lead with clarity, confidence, and options.

You’ll finally have the dashboards, decision systems, and team infrastructure to step fully into the CEO seat—or prep for exit.

Key Wins:

  • Strategic dashboards + KPIs

  • Leadership alignment

  • Exit or expansion readiness

With a newfound understanding of the levers to pull, you are able to run a profit-optimized, revenue-generating, systems-enabled business at scale - and without having to work more hours.

This isn’t just advice. It’s implementation—mapped to the reality of your business.

Monthly tips to help you build and run a revenue and profit-oriented business without sacrificing your time?

Sign up for our monthly newsletter!

Brett Ferguson Headshot

Why MSP Owners Trust Me With Their Business

(and their sanity)

I’ve been where you are.

I’ve built, led, scaled, coached, and co-founded high-performing tech teams and startups. I know what it’s like to be buried in the day-to-day while trying to grow—wearing too many hats, solving fires on the fly, and feeling like the business only works if you’re in the middle of it.

Today, I work with MSP owners across the U.S. to increase profits, streamline operations, and prepare their businesses for sustainable growth—or a premium exit.

But more importantly? I help them stop holding it all together alone.

With 25+ years in tech, I know what breaks MSPs.

And it’s not a lack of hustle. It’s broken systems.

I don’t hand out theory. I build the fix—with you.

When owners are burned out and ready for real change, that’s when they call me.

My Mission Is Simple

To help MSPs stop leaking time, margin, and sanity so the business becomes the asset it was meant to be.

Not just a job you run - an asset that runs without you.

I build systems that simplify delivery, sharpen focus, and give owners their lives back.


I back my coaching with a guarantee:
If your profit doesn’t grow in 60 days, I work with you free until it does.

Daily Tips Straight Into Your Inbox

Here's your chance to get free coaching each and every day, direct into your inbox to help you get the results you've been trying to achieve yourself for so long!

Trusted by business owners who were tired of doing it all.

"Brett has helped our business become more streamlined and given us insight from angles we hadn't considered. Profit has followed. He's not scared to get in the weeds with us, which is more than we expected."

Jason C.

"Our business was really struggling, and we felt like we’d tried everything with no success. Brett’s patience and clarity were exactly what we needed.


He helped us identify pricing as the first priority, then guided us through defining our market-dominating position. Now, we’re refining offers, exploring partnerships, and gaining traction fast. The progress we’ve made in just a few months is unbelievable."

Maria D.

"Brett has been a trusted advisor for over three years now. He's been instrumental in helping me reshape my thinking around what's possible in managing and growing my business. From operations, to strategy, and even into the cultural implications of the decisions we make, Brett has had useful insights and wisdom available at just the right inflection points.

I would not hesitate to offer my highest recommendation to anyone seeking to add Brett and Peak Profits to their inner circle of advisors."

Justin S.

Want to build a business you don’t dread walking into every Monday?

Let’s talk—I’ll show you where profit is leaking and how to fix it.

Get In Touch

Feel free to get in touch with me regarding any questions you have about working together or how I can further help you.

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